Ever wonder what happened to Erin Esurance? Well, quite literally....Rule 34 happened. It would seem that in mid-2010 Esurance began to survey the market and discovered that she was becoming somewhat unpopular with the 18 to 34 crowd. Not quite on the same level as Microsoft's "Clippy", but pretty damned close. Additionally, the company took notice of the fact that just about every Google search yielded some type of porn version of her. Most companies look the other way when their mascot becomes Rule34'd, some even embrace it, because they know full-well that it actually serves as a hush-hush form of advertisement. Esurance however, outright killed her off and gave us vanilla flavored "techies and feelies" instead.